Senior Content Marketing Manager in Melbourne
Fintech specialist. B2B focused. AI fluent.
Hi, I’m Anthony.
For over a decade, I’ve lived and breathed content—writing, strategising, and founding a business around it. One core belief guides my work: deeply understanding the customer is essential to crafting content that resonates, builds trust, and delivers results.
This belief drives a strategic, customer-centric approach, prioritising high-impact content over volume that fades into the noise. I’ve worked with over 40 B2B fintech companies, from startups to established industry leaders, spanning Payments, Compliance, BaaS, Lending, Crypto, and Banking.
Crafting content for world-class fintechs
Content marketing skills
Content strategy
Develop and execute a comprehensive content strategy that aligns with brand goals and target audience, leveraging customer data, AI tools, and multiple distribution channels to maximize engagement and impact.
Direct response copywriting
Skilled in crafting action-oriented copy that drives immediate customer response, using persuasive storytelling, psychological triggers, and clear calls-to-action to boost conversions, increase click-through rates, and maximize ROI.
Market & audience analysis
Ability to perform in-depth research and translate research into actionable strategies. Developing detailed ICPs, experience maps, and empathy maps, ensuring maximum audience relevance and impact at every touchpoint.
Content writing
Proficient in creating short and long-form content tailored to all marketing funnel stages, from engaging blogs that build awareness to in-depth whitepapers that drive conversions. Strong capability to simplify complex concepts into clear and actionable content.
Content analytics
Proficient in monitoring content performance with analytics tools, digging into metrics like engagement, leads, and conversions to pull out insights that sharpen content strategies, adjust approaches on the fly, and tie results back to big-picture goals.
Project/team management
Experienced in leading teams of content creators, editors, and freelancers. Skilled in managing multiple content projects simultaneously, ensuring they are delivered on time, within budget, and meet quality expectations.